MOSCHINO | THE NEW FRAGRANCE FOR HIM: TOY BOY 2

Moschino reintroduces its signature men’s fragrance with a bold new chapter: Toy Boy 2, a scent that captures modern masculinity through contrast, character and playful sophistication.

Returning as the unmistakable protagonist, the iconic teddy bear bottle is reimagined in a refined matt charcoal grey, elevated with sleek silver accents. The result is a design that feels both contemporary and provocative — a true reflection of Moschino’s distinctive aesthetic, where humour meets high fashion.

Created for the authentic, passionate and intriguing man, Toy Boy 2 is a fragrance that balances irony with depth. It opens with a vibrant burst of nutmeg and sparkling ginger, delivering an immediate sense of energy and intrigue. As the scent unfolds, it transitions into a richer heart, where intense coffee notes are layered with the bold character of akigalawood, creating warmth and intensity.

The journey concludes with a lingering trail of myrrh and vetiver, leaving behind a soft yet confident impression — an amber-toned embrace that feels both comforting and unexpected.

Describing the inspiration behind the fragrance, perfumer Jordi Fernández explains that the scent is designed as a sensory escape — a way to rediscover emotion and individuality beyond the monotony of everyday life.

Positioned within the woody, amber and spicy olfactory family, Toy Boy 2 offers a layered and expressive fragrance profile that evolves throughout the day.

Beyond the scent itself, the bottle remains central to the experience. The iconic teddy bear — now rendered in charcoal grey — becomes more than packaging; it is a statement of design, style and playful rebellion. The accompanying packaging further enhances its sense of refinement, highlighting the precious nature of the fragrance within.

The Moschino Toy Boy 2 range is available in three sizes:

• 30ml — HK$450
• 50ml — HK$660
• 100ml — HK$840

The collection is available at selected locations in Hong Kong, including SOGO Causeway Bay, SOGO Kai Tak, and Facesss at Ocean Terminal in Tsim Sha Tsui.