CHANEL UNVEILS ITS TEMPORARY BOUTIQUES AT IFC HONG KONG

Hong Kong S.A.R., 1st April 2026 – CHANEL is pleased to open its temporary boutiques at ifc mall, the premier
waterfront destination, preluding a stunning evolution of the House’s journey in Central. Reaching over 695 square
meters and just steps away from the CHANEL shoe boutique, the new spaces offer a transitional address as the
CHANEL flagship at Landmark Prince’s undergoes a major transformation. This temporary space is dedicated to the
latest CHANEL collections of Ready-to-Wear, bags, shoes, costume jewellery and eyewear, along with an exclusive
selection of Watches and Fine Jewellery creations.

The emblematic two-tone façade with a signature black trim and large windows welcomes visitors into a luxurious
CHANEL fashion universe featuring noble materials and exquisite finishes in the emblematic colours of black, white,
beige and gold. Every detail in the boutique highlights the craftsmanship and legacy of the House.

Evoking the sophisticated atmosphere of Mademoiselle Chanel’s legendary Parisian apartment at 31 rue Cambon
through a contemporary lens, the space has been custom designed with a collection of modern art pieces referencing
the House iconography.

The entrance of the fashion boutique leads to three connected accessory salons where guests will discover the iconic
and seasonal bags and accessories including the newest CHANEL 25 handbags campaigned by Margot Robbie
alongside standout pieces from the Spring Summer 2026 season.

Further along, clients will enjoy two Ready-to-Wear salons and a VIP corner with fitting rooms decorated with art,
furniture and paintings relocated from the Landmark Prince flagship. Customers will be able to peruse the latest
styles in a relaxed, welcoming environment.

The fashion boutique opens with the Spring Summer 2026 collection, Artistic Director Matthieu Blazy’s first
collection for CHANEL. Imagining a conversation with Gabrielle Chanel, it offers a fresh take on the masculine-
feminine style so dear to the House’s founder. The collection explores fabrics, cuts, and proportions, and offers
playful yet practical accessories with this thoroughly modern wardrobe for all CHANEL women.

The Watches and Fine Jewellery boutique façade is adorned with an ensemble of bronze screens. The salon and a
VIP room form a universe of absolute luxury where a wall with pleating details becomes the perfect backdrop to
showcase the J12, Première, Camélia, Comète, N°5 and Coco Crush collections. The salon is also presenting
iconic High Jewellery and Haute Horlogerie creations, including Les Signatures de CHANEL and Capsule watch
collections. The space is accentuated by an opulent antique mirror and a rock crystal chandelier by the goldsmith
Goossens.

The temporary boutique at the ifc mall is an invitation to discover the world of CHANEL with the ultimate shopping
experience.
CHANEL
ifc mall
Podium Level 2
Monday to Thursday, Sunday – 11am to 7pm
Friday and Saturday – 11am to 8pm
Tel: 3622 5288
chanel.com